Established in 1988, the Bachelor of Science in Surveying of Hong Kong University was the first integrated surveying programme in the world. It has nourished numerous alumni professionals who have contributed much to the development of Hong Kong's buildings and architecture, crafting the magnificent skyline for the city. 

From the perspective of alumni, current students and teaching fellows, the branding video showcases the unique aspects of HKU's Surveying Programme. 'Hashtag' is a modern type of expression which defines terms, reveals views as well as expresses moods. Through the concept of 'Hashtag', the video answers the question of 'What is Surveying?', helping future students understand the programme's distinctiveness.

Together with the ample use of motion graphics and the appropriate application of the brand colour, the video tells everything about the Programme in a comprehensible way.

* No.1 MBA Programme in Asia Pacific, source: Bloomberg Businessweek Best Business Schools & MBA Programmes 2023-25