The Hong Kong University of Science and Technology offers a series of globally recognized MBA programmes*, which is a springboard for elites to develop mindset and skills to tackle tomorrow's challenges.

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The Programme has a close articulation with the future - TIME. For the rebranding of HKUST MBA, revolving around the iconic sundial, known as the ‘Circle of Time’, is our core concept. Our team skilfully incorporated the interplay of light and shadow to create a dynamic and visually captivating new logo. 

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Our work of logo animation enhances the brand's identity, adding a touch of modernity and sophistication. In addition to the logo, we extend the concept of light and shadow throughout the visual elements, which build up a comprehensive brand hierarchy and differentiation of different programme characteristics, applying it to other marketing materials, e.g. brochure design.