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Brand Story.

Corporate Culture: Advocating People Centricity & Employee Well-Being

Services.

Design & Illustration

Industry.

Banking

Year.

2024

Design Concept.

As one of the leading domestic banks in Hong Kong, Hang Seng Bank commits to offering all-rounded support, both physical and mental, to their staff and family. "Hang Seng Bank's Fun Day Event" is one example.

 

The design of this set of event materials employs a concept of dynamic, flowing landscape composition, to introduce various outdoor activities and recreational elements of this corporate event. 

 

Utilizing curved and rounded shapes, the visual projects a sense of movement and flow, at the same time, reveals the advocacy of employee’s well-being in Hang Seng Bank. 

* No.1 MBA Programme in Asia Pacific, source: Bloomberg Businessweek Best Business Schools & MBA Programmes 2023-25

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Hang Seng Bank | Fun Day

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